ShubhAstro · Performance Master Dashboard

Overall — Meta + Google, Web + App

Last 7 days 25 Aug–1 Sept vs prior week 18–24 Aug · MTD 1–1 Sept

All campaigns, all platforms

MTD 1–1 Sept

Spend

₹37,143

▲ 119% vs prior week

Registrations

118

▼ 44% vs prior week

Cost / reg

₹314.8

▲ 291% vs prior week

Installs

1,075

▼ 22% vs prior week

Wallet recharges

116

▲ 71% vs prior week

ROAS

0.393×

▲ 0.0% vs prior week

Metric	Last 7 days	Prior week	Δ	MTD
Spend	₹37,143	₹16,924	▲ 119%	₹5,590
Impressions	2,53,738	1,05,886	▲ 140%	23,560
Clicks	3,971	3,391	▲ 17%	430
CTR	1.57%	3.20%	—	1.83%
CPC	₹9.4	₹5.0	▲ 87%	₹13.0
Installs	1,075	1,382	▼ 22%	142
CPI	₹34.6	₹12.2	▲ 182%	₹39.4
Registrations	118	210	▼ 44%	28
Cost / registration	₹314.8	₹80.6	▲ 291%	₹199.6
Wallet recharges	116	68	▲ 71%	52
Cost / recharge	₹320	₹249	▲ 29%	₹107
Recharge revenue	₹14,600	₹6,650	▲ 120%	₹6,800
Avg. recharge value	₹126	₹98	▲ 29%	₹131
ROAS	0.393×	0.393×	▲ 0.0%	1.217×

Conversion funnel · all platforms

last 7 days · 25 Aug–1 Sept

Clicks

3,971

top of funnel

Registrations

118

3.0%of previous

Wallet recharges

116

98.3%of previous

Click → recharge: 2.92% · signups share your registrations column; wallet-initiate isn't tracked in the campaign tabs yet.

02 · 03

Overall Web and Overall App

Meta + Google combined within each

02 · Overall Web — Meta + Google

25 Aug–1 Sept vs 18–24 Aug

Metric	Last 7 days	Prior week	Δ	MTD
Spend	₹2,707	₹6,063	▼ 55%	₹524
Impressions	9,580	16,708	▼ 43%	2,442
Clicks	297	372	▼ 20%	84
CTR	3.10%	2.23%	—	3.44%
CPC	₹9.1	₹16.3	▼ 44%	₹6.2
Registrations	49	135	▼ 64%	16
Cost / registration	₹55.2	₹44.9	▲ 23%	₹32.8
Wallet recharges	97	50	▲ 94%	50
Cost / recharge	₹28	₹121	▼ 77%	₹10

03 · Overall App — Meta + Google

25 Aug–1 Sept vs 18–24 Aug

Metric	Last 7 days	Prior week	Δ	MTD
Spend	₹34,436	₹10,861	▲ 217%	₹5,066
Impressions	2,44,158	89,178	▲ 174%	21,118
Clicks	3,674	3,019	▲ 22%	346
CTR	1.50%	3.39%	—	1.64%
CPC	₹9.4	₹3.6	▲ 161%	₹14.6
Installs	1,075	1,382	▼ 22%	142
CPI	₹32.0	₹7.9	▲ 308%	₹35.7
Registrations	69	75	▼ 8%	12
Cost / registration	₹499.1	₹144.8	▲ 245%	₹422.1
Wallet recharges	19	18	▲ 6%	2
Cost / recharge	₹1,812	₹603	▲ 200%	₹2,533

04 · 05 · 06

Platform level

Google Web · Meta Web · Google App · Meta App

04 · Google Web (SEM)

25 Aug–1 Sept vs 18–24 Aug

Metric	Last 7 days	Prior week	Δ	MTD
Spend	₹1,184	₹4,837	▼ 76%	₹36
Impressions	2,902	11,096	▼ 74%	58
Clicks	61	231	▼ 74%	2
CTR	2.10%	2.08%	—	3.45%
CPC	₹19.4	₹20.9	▼ 7%	₹18.0
Registrations	15	55	▼ 73%	0
Cost / registration	₹78.9	₹87.9	▼ 10%	—
Wallet recharges	0	0	—	0
Cost / recharge	—	—	—	—

05 · Meta Web

25 Aug–1 Sept vs 18–24 Aug

Metric	Last 7 days	Prior week	Δ	MTD
Spend	₹1,523	₹1,226	▲ 24%	₹488
Impressions	6,678	5,612	▲ 19%	2,384
Clicks	236	141	▲ 67%	82
CTR	3.53%	2.51%	—	3.44%
CPC	₹6.5	₹8.7	▼ 26%	₹6.0
Registrations	34	80	▼ 57%	16
Cost / registration	₹44.8	₹15.3	▲ 192%	₹30.5
Wallet recharges	0	0	—	0
Cost / recharge	—	—	—	—

06a · Google App (UAC)

25 Aug–1 Sept vs 18–24 Aug

Metric	Last 7 days	Prior week	Δ	MTD
Spend	₹34,436	₹10,861	▲ 217%	₹5,066
Impressions	2,44,158	89,178	▲ 174%	21,118
Clicks	3,674	3,019	▲ 22%	346
CTR	1.50%	3.39%	—	1.64%
CPC	₹9.4	₹3.6	▲ 161%	₹14.6
Installs	1,075	1,382	▼ 22%	142
CPI	₹32.0	₹7.9	▲ 308%	₹35.7
Registrations	69	75	▼ 8%	12
Cost / registration	₹499.1	₹144.8	▲ 245%	₹422.1
Wallet recharges	19	18	▲ 6%	2
Cost / recharge	₹1,812	₹603	▲ 200%	₹2,533

06b · Meta App

25 Aug–1 Sept vs 18–24 Aug

Not running in this period.

Trends

4 Aug–1 Sept · daily

Spend vs registrations vs wallet recharges

Bars are spend; lines read on the right axis.

Cost per registration by platform

Gaps mean no registrations that day.

Daily installs and CPI

App campaigns.

Spend mix by platform

Stacked daily spend.

MTD day-on-day

1–1 Sept · 2 days · Δ vs previous day

Date	Overall — Meta + Google, Web + App									Overall Web							Overall App									Google Web							Meta Web
Date	Spend	Impr.	Clicks	Regs	Cost/Reg	Recharges	Cost/Rech.	Revenue	ROAS	Spend	Impr.	Clicks	Regs	Cost/Reg	Recharges	Cost/Rech.	Spend	Impr.	Clicks	Installs	CPI	Regs	Cost/Reg	Recharges	Cost/Rech.	Spend	Impr.	Clicks	Regs	Cost/Reg	Recharges	Cost/Rech.	Spend	Impr.	Clicks	Regs	Cost/Reg	Recharges	Cost/Rech.
1 Sept Tue	₹2,795	11,780	215	14	₹199.6	26	₹107	₹3,400	1.217×	₹262	1,221	42	8	₹32.8	25	₹10	₹2,533	10,559	173	71	₹35.7	6	₹422.1	1	₹2,533	₹18	29	1	0	—	0	—	₹244	1,192	41	8	₹30.5	0	—
1 Sept Tue	₹2,795— 0.0%	11,780	215	14— 0.0%	₹199.6	26	₹107	₹3,400	1.217×	₹262	1,221	42	8	₹32.8	25	₹10	₹2,533	10,559	173	71	₹35.7	6	₹422.1	1	₹2,533	₹18	29	1	0	—	0	—	₹244	1,192	41	8	₹30.5	0	—
MTD total · 2 days	₹5,590	23,560	430	28	₹199.6	52	₹107	₹6,800	1.217×	₹524	2,442	84	16	₹32.8	50	₹10	₹5,066	21,118	346	142	₹35.7	12	₹422.1	2	₹2,533	₹36	58	2	0	—	0	—	₹488	2,384	82	16	₹30.5	0	—

Δ compares with the previous day. The bar scales to the highest-spend day of the month. Google Web combines the signup and recharge-page SEM campaigns.

Notes from the sheet

Note tab · verbatim

Changes logged

Budget and campaign changes recorded by the team.

29 Jul 2026Started Meta campaign with ₹1,000 daily budget; still showing in review

1 Aug 2026Reduced Google SEM campaign budget to ₹1,000

1 Aug 2026Increased Google App campaign from ₹100 to ₹200 daily budget

Open tracking gaps

Known measurement issues that affect everything above.

Store UTM values in the backend. We pass UTM parameters in the ads final URL, but GA4 will not capture everything because of privacy restrictions, so there is leakage in tracking and attribution.

Need backend platform-level data for web and Android, and iOS once it is live.

Promo ₹250: track consultation initiated, consultation taken, and ₹250 wallet credited.

Branch needs to go live so we can onboard affiliates and track the app and web funnel properly.